Unit 13 & 15 - 3. City Cycle Hire

Based around Cambridge area, they provide all information needed to hire a bike. City cycle centre offer an online website showing FAQS and information about hiring a bike in Cambridge. In the screen shot below it displays the layouts of the website and logo the colours used which represents bikes http://www.citycyclehire.com/. This product targettes tourists visiting Cambridge who are there for a reason to explore the city, most people who live in the Cambridge area already own a bike therefore wouldn't have to hire one.

Unit 13 & 15 - 2. Blackstitch

Backstitch is one of around 5 based in Cambridge to sell haberdashery. There is also shops like Sew creative, Sheep Shop, Hobbiecraft and John Lewis which also sell haberdashery. John Lewis would be the biggest competition as it's a very big and popular store and sells a lot of different things which brings people into their store. Backstitch was established in 2010 by Alice Synge with the mission to supply stylish modern craft fabric and quality haberdashery to UK sewists. 

They advertise themselves on a few social media sites such as Twitter, Facebook, Instagram, Pinterest, Flickr and even have their own website, this shows what they make and to interact with customers more.

On the homepage to Backstitch, they offer links to get others interested in their products and to intrigue people in. They use special occasions which go with some of their certain products to put their name out. They also offer classes on their website to make people even think about sewing themselves. 

The homepage itself is colourful with calm colours which is nice to look at. It is laid out easily with links to different parts of their website depending on what you would like to find out. 

Unit 13 & 15 - 1. Jemporium Vinatge

They are a independent shop based in the Grafton shopping cenre in Cambridge. The shop is a in the corner opposite a sweetshop, laid out in the style of a charity shop, it's small inside but manages to have at least 4 rails of clothes, a table in the middle with accessories on, sunglasses and jewellery near the til and also 2 changing rooms for people to try their products on. They sell unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more. They promote their products with a website http://www.jemporiumvintage.co.uk/ which includes details about them, photos of their shop, opening times, photos of the clothes and a link to their 'Ebay online vintage shop'. There logo at the moment is the screenshot above, this is also shown on bags they sell in the shop. Jemporium shows a clear target audience of young adults (15+)  as their clothes are different and a certain taste to certain people.

http://stores.ebay.co.uk/jemporium-vintage

Unit 1 - Audience Research

Unit 1 - Legal and Ethical issues

The ASA stands for "Advertising Standards Authority" it is the Uk's independent regulator of advertising across all media. They apply the advertising codes which are written by the "Committees of Advertising Practice. Their work includes acting on complaints and checking the media to take action against misleading harmful or offensive advertisements.

The advert gives off a really good impression to the audience. From my audience research i found out that it made people happy and feel good after watching the advert. All of the comments about the advert are positive for example "Epic", "This advert never gets old" and "I feel like that every time i eat chocolate". 

The representational issues of this advert aren't exactly issues it's just a couple of different ways the gorilla is used with advertising a chocolate bar. Some people would think that it targets children and the fact that a younger generation would be fascinated to see a animal playing the drums. As the advert makes you think if you eat Dairy Milk it'll make you as lively and cool as the gorilla playing the drums it could also be portrayed that eating Dairy milk makes you big and hairy like the gorilla which could be shown to be competing with Yorkie as their chocolate is claimed only for men. Some people may think why does a gorilla have anything to do with chocolate or playing the drums and that it doesn't make any sense but the adverts are made to make people remember the product by watching the advert and this advert makes people smile and leaves them with a good feeling which then sticks and makes the product more popular with a lot of people. 

The ethical issues of this advert could be the copyright of "In the air tonight" and using the whole act of Phil Collins on the drums but the fact Phil Collins was the one who dressed up as the gorilla and decided to be the advert. People could of seen the fact of a animal being used  not in a natural environment but it's a costume which has no problem.  

Unit 1 - Understanding how advertising is distributed and promoted

The first avert was first shown during the final of Big Brother on the 31st of August 2007, around 14% of the British viewers were watching. More 90 second spots were commission through September which then changed to 10 second cuts in October. 

Billboards and print adverts were set up as well as the television commercials. There was also a sponsorship deal deal with the "Great Gorilla Run" charity fun run in London 2007. The advert also appeared online with a competition on the Glass and Half Full productions websites offering tickets to Las Vegas.

Following the positive feedback from the audience of the commercial in the United Kingdom and online, Cadbury Canada arranged to show the advertisements in 850 cinemas across Canada throughout November 2007 and premiered on New Zealand television on Monday, 30 June 2008. The advertisement also helped "In the Air Tonight" re-enter the New Zealand RIANZ Singles Chart at number three in July 2008.

The 90-second version was re shown as the final commercial in the break before the final of the 2007 Rugby World Cup between England and South Africa. Another variant of the advert was broadcast a week earlier before the semi-final of the 2007 Rugby World Cup between England and France. The spot cost Cadbury an estimated £700,000!

Unit 1 - Case Study

Television Ad.















Print.

This is a advertising campaign called "Gorilla" launched by Cadbury Dairy-Milk chocolate. Directed by Juan Cabral and starred actor Garon Michael, handled by advertising agency Fallon London.

It was shown on billboards, print newspapers and magazines, television and cinema spots, event sponsorships. The advert shows how the monkey starts off calm but when he gets into playing with the drums he gets much more passionate and starts to enjoy himself. At the end of the advert it says "A glass and a half full of joy" which represents that eating dairy milk will do the same thing to you.

There is a recognisable style to this advert as they use all the Cadbury's colours and people know purple, white and the brown of the chocolate means Dairy-milk. The advert says that the product will leave you as lively as the Gorilla is at the end playing the drums, the gorilla starts off calm but when he gets into playing with the drums he gets much more passionate and starts to enjoy himself. At the end of the advert it says "A glass and a half full of joy" which represents that eating dairy milk will do the same thing to you. The purpose of the advert is to get people interesting and talking about the product so more of the product can be sold. I think the advert is targeted at all ages. The gorilla is a well known animal to most people over the age of 3-4 years old. Little children would be drawn to the fact a gorilla is playing a set of drums as it's not a every day sight to see and so well older people too. The song is very well known to the older generations also so it can be targeted at them too. I think to make this campaign work it needs to be shown a lot and it has. There was various print adverts made and the video became one of the most watched adverts around. In the production i think they wouldn't of had to do much as it's a human in costume with a set of drums in a room. The room is made into the colours of the bar of chocolate which notifies the audience that it is about dairy milk before even seeing the ending. I think it's purposely made simple so people can watch it easily therefore will be more likely to watch it again. 

http://www.fallon.co.uk/

The agency that made this advert is "Fallon" a full-service advertising agency headquartered in Minneapolis, Minnesota, with offices in London ,Detroit, and Tokyo. Fallon was first discovered in 1981 by Pat Fallon and four other partners of Fallon McElligott Rice. They have worked with brands as big as Skoda, Netflix, Cadburys, Cheesestrings and many more. The leader ship is made up of 3 people Nick Bell, James Townsend and David Hockworthy.

They have created video adverts for digital, cinema and TV use which have all  been very popular as they are for big brands that a lot of people look out for. The company offers work experience and internships, they help people gain experience in the advertising industry. 

Previous work in 2014: 

Also brought out a cadbury advert in 2014.