They are a independent shop based in the Grafton shopping cenre in Cambridge. The shop is a in the corner opposite a sweetshop, laid out in the style of a charity shop, it's small inside but manages to have at least 4 rails of clothes, a table in the middle with accessories on, sunglasses and jewellery near the til and also 2 changing rooms for people to try their products on. They sell unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more. They promote their products with a website http://www.jemporiumvintage.co.uk/ which includes details about them, photos of their shop, opening times, photos of the clothes and a link to their 'Ebay online vintage shop'. There logo at the moment is the screenshot above, this is also shown on bags they sell in the shop. Jemporium shows a clear target audience of young adults (15+) as their clothes are different and a certain taste to certain people.
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