Unit 1 - Case Study

Television Ad.















Print.

This is a advertising campaign called "Gorilla" launched by Cadbury Dairy-Milk chocolate. Directed by Juan Cabral and starred actor Garon Michael, handled by advertising agency Fallon London.

It was shown on billboards, print newspapers and magazines, television and cinema spots, event sponsorships. The advert shows how the monkey starts off calm but when he gets into playing with the drums he gets much more passionate and starts to enjoy himself. At the end of the advert it says "A glass and a half full of joy" which represents that eating dairy milk will do the same thing to you.

There is a recognisable style to this advert as they use all the Cadbury's colours and people know purple, white and the brown of the chocolate means Dairy-milk. The advert says that the product will leave you as lively as the Gorilla is at the end playing the drums, the gorilla starts off calm but when he gets into playing with the drums he gets much more passionate and starts to enjoy himself. At the end of the advert it says "A glass and a half full of joy" which represents that eating dairy milk will do the same thing to you. The purpose of the advert is to get people interesting and talking about the product so more of the product can be sold. I think the advert is targeted at all ages. The gorilla is a well known animal to most people over the age of 3-4 years old. Little children would be drawn to the fact a gorilla is playing a set of drums as it's not a every day sight to see and so well older people too. The song is very well known to the older generations also so it can be targeted at them too. I think to make this campaign work it needs to be shown a lot and it has. There was various print adverts made and the video became one of the most watched adverts around. In the production i think they wouldn't of had to do much as it's a human in costume with a set of drums in a room. The room is made into the colours of the bar of chocolate which notifies the audience that it is about dairy milk before even seeing the ending. I think it's purposely made simple so people can watch it easily therefore will be more likely to watch it again. 

http://www.fallon.co.uk/

The agency that made this advert is "Fallon" a full-service advertising agency headquartered in Minneapolis, Minnesota, with offices in London ,Detroit, and Tokyo. Fallon was first discovered in 1981 by Pat Fallon and four other partners of Fallon McElligott Rice. They have worked with brands as big as Skoda, Netflix, Cadburys, Cheesestrings and many more. The leader ship is made up of 3 people Nick Bell, James Townsend and David Hockworthy.

They have created video adverts for digital, cinema and TV use which have all  been very popular as they are for big brands that a lot of people look out for. The company offers work experience and internships, they help people gain experience in the advertising industry. 

Previous work in 2014: 

Also brought out a cadbury advert in 2014.