Based around Cambridge area, they provide all information needed to hire a bike. City cycle centre offer an online website showing FAQS and information about hiring a bike in Cambridge. In the screen shot below it displays the layouts of the website and logo the colours used which represents bikes http://www.citycyclehire.com/. This product targettes tourists visiting Cambridge who are there for a reason to explore the city, most people who live in the Cambridge area already own a bike therefore wouldn't have to hire one.
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