Backstitch is one of around 5 based in Cambridge to sell haberdashery. There is also shops like Sew creative, Sheep Shop, Hobbiecraft and John Lewis which also sell haberdashery. John Lewis would be the biggest competition as it's a very big and popular store and sells a lot of different things which brings people into their store. Backstitch was established in 2010 by Alice Synge with the mission to supply stylish modern craft fabric and quality haberdashery to UK sewists.
They advertise themselves on a few social media sites such as Twitter, Facebook, Instagram, Pinterest, Flickr and even have their own website, this shows what they make and to interact with customers more.
On the homepage to Backstitch, they offer links to get others interested in their products and to intrigue people in. They use special occasions which go with some of their certain products to put their name out. They also offer classes on their website to make people even think about sewing themselves.
The homepage itself is colourful with calm colours which is nice to look at. It is laid out easily with links to different parts of their website depending on what you would like to find out.
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