Tuesday, 24 February 2015
Monday, 23 February 2015
Unit 13 & 15 - Photoshoot plan
Models:
Eve Williams
Emily Palmer
Callum Ferguson
James Beckett
Photos with a white background with model standing in the middle of the photo showing off the clothes and there's space to show the price labels when we edit in photoshop for the final poster.
Studios shoots
4 photos will be picked
Chop out image and place on black background to then edit price tags on.
Jenny came to college to drop the clothes off for our photo shoot and came to see our final ideas in the process. She liked the layouts of the flyers but said to try different photos of the shop in the background. She showed us her favourite fonts so we changed the opening times of the shop to those fonts. Everything else she liked and said to keep her posted with any changes.
Eve Williams
Emily Palmer
Callum Ferguson
James Beckett
Photos with a white background with model standing in the middle of the photo showing off the clothes and there's space to show the price labels when we edit in photoshop for the final poster.
Studios shoots
4 photos will be picked
Chop out image and place on black background to then edit price tags on.
Jenny came to college to drop the clothes off for our photo shoot and came to see our final ideas in the process. She liked the layouts of the flyers but said to try different photos of the shop in the background. She showed us her favourite fonts so we changed the opening times of the shop to those fonts. Everything else she liked and said to keep her posted with any changes.
These are the photos from the photo shoot and the highlighted purple photos are the ones we have selected to use on the posters.
Monday, 9 February 2015
Unit 13 & 15 - Feedback meeting
After Creating the mock up ideas for Jemporium vintage we emailed Jenny to see her opinions on our work and to hear the feeback to then carry on making them as good as they can be. This was our email to her...
And then we had a email back that said...
Sunday, 8 February 2015
Unit 13 & 15 - Production Plan
For each advertisement idea we want to build awareness of the shop and what it offers. By including Jemporium's products in the advertisement campaign we are selling the products by promoting them. The aimed target audience for Jemporium is for young adults 15+ with an acquired taste and style in vintage clothing. We want to promote awareness of the shop to this target audience hugely because of Jemporium being hidden away in the Grafton Centre, Cambridge. We are targeting the teen to young adult generation because it's the biggest fashion frenzy audience about. Especially as Jemporium is not alone with there being other vintage shops dotted around town such as Rosie's Vintage, Romsey Retro, Rehab Vintage and charity store Oxfam. The overall message for the campaign is to publicize Jemporium Vintage by creating updated forms of advertisement to show what Jemporium offer, the sizing and the price range.
The flyer and poster will be finished by the 22nd February 2015. We will show our client the mock ups on the 19th February, after feedback and arrangements the final prints will be ready for presentation.
Personnel and Activities
Olivia Jordan: Art Director
I will supervise the photo shoot and see how it is set out
Evangeline Heffer: Photographer and Copyrighter
Evie will take the photos and edit them on Photoshop
Mel Henderson: Studio Supervisor
Mel will supervise the photo shoot ensuring the room is locked after and everything is put away.
Emily Palmer: Model
Callum Ferguson: Model
James Beckett: Model
Eve Williams: Model
Timescale
Work hours for poster - a week to create the poster layout - 25 minutes to shoot the photos for the poster - 2 hours to edit and arrange the photos onto the poster in Photoshop. Work hours for flyer - we have allowed 2 weeks to create the double-sided flyer to be made in Photoshop. Firstly making the template and then filling in the details and information.. We will need 4 models to wear the clothes and accessories which we will borrow from Jemporium.
Launch date
Launch date for finished print advertisement
Poster and Flyer Print Advertisement Campaign complete: 22nd February 2015
Launch date: 28th February 2015
We think February is a good time to launch as the clothes we're promoting link with the weather and the season.
Resources and equipment
Jemporium Logo
At least 5 good quality photos of shop for background of flyer
Opening times and location for flyer
Adobe Photoshop
DSLR
Tripod
Photography studio (needs to be booked and a member of staff to assist)
4 models to wear the clothes and accessories which we will borrow from Jemporium
Budget
According to NJ Creatives Network, on the low end designer hourly rates hover around £26, while the high end is about £50 (though many designers charge £70 or more an hour), with an average of £40 an hour. If we charged around £40 per hour for 10.5 hours it would equal to around £420 for a professional designer. We also realized their would be a charge for the hire for a photography studio too.
The flyer and poster will be finished by the 22nd February 2015. We will show our client the mock ups on the 19th February, after feedback and arrangements the final prints will be ready for presentation.
Personnel and Activities
Olivia Jordan: Art Director
I will supervise the photo shoot and see how it is set out
Evangeline Heffer: Photographer and Copyrighter
Evie will take the photos and edit them on Photoshop
Mel Henderson: Studio Supervisor
Mel will supervise the photo shoot ensuring the room is locked after and everything is put away.
Emily Palmer: Model
Callum Ferguson: Model
James Beckett: Model
Eve Williams: Model
Timescale
Work hours for poster - a week to create the poster layout - 25 minutes to shoot the photos for the poster - 2 hours to edit and arrange the photos onto the poster in Photoshop. Work hours for flyer - we have allowed 2 weeks to create the double-sided flyer to be made in Photoshop. Firstly making the template and then filling in the details and information.. We will need 4 models to wear the clothes and accessories which we will borrow from Jemporium.
Launch date
Launch date for finished print advertisement
Poster and Flyer Print Advertisement Campaign complete: 22nd February 2015
Launch date: 28th February 2015
We think February is a good time to launch as the clothes we're promoting link with the weather and the season.
Resources and equipment
Jemporium Logo
At least 5 good quality photos of shop for background of flyer
Opening times and location for flyer
Adobe Photoshop
DSLR
Tripod
Photography studio (needs to be booked and a member of staff to assist)
4 models to wear the clothes and accessories which we will borrow from Jemporium
Budget
According to NJ Creatives Network, on the low end designer hourly rates hover around £26, while the high end is about £50 (though many designers charge £70 or more an hour), with an average of £40 an hour. If we charged around £40 per hour for 10.5 hours it would equal to around £420 for a professional designer. We also realized their would be a charge for the hire for a photography studio too.
Wednesday, 4 February 2015
Unit 13 & 15 - Research and Development
Overview
They are a independent shop based in the Grafton shopping cenre in Cambridge. The shop is a in the corner opposite a sweetshop, laid out in the style of a charity shop, it's small inside but manages to have at least 4 rails of clothes, a table in the middle with accessories on, sunglasses and jewellery near the til and also 2 changing rooms for people to try their products on. They sell unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more. They promote their products with a website http://www.jemporiumvintage.co.uk/ which includes details about them, photos of their shop, opening times, photos of the clothes and a link to their 'Ebay online vintage shop'. There logo at the moment is the screenshot above, this is also shown on bags they sell in the shop. Jemporium shows a clear target audience of young adults (15+) as their clothes are different and a certain taste to certain people.
Aims & Objectives
We aim to promote the store by making different types of print adverts which is catch the audiences eye.
Target Audience
Our target audience is a certain type of style that someone can create themselves, they sell women and mens clothes all sizes between 6 to 14. Their clothes are unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more.
Campaign Message
The message we want to get across from designing the advertisement is to show the target audience that the clothes of Jemporium can be styled anyway you want them too and can be worn in so many different ways.
Forms in campaign
In this campaign we'll be making postcards, bags and posters. We think this will be appropriate as they are a clothing shop so a bag is always needed when costumers buy an item, postcards that are easy to pick up and give out so people can have them on them to give to other people or just keep for themselves. We think a poster is also a good idea as it can show all we want it to show in one.
Audio visual advertisement
If we were to go on and make a advertisement which either appeared on tv or the internet we would make a mini film with good music which would catch the audiences attention and have models in the clothes in places like festivals to go with the vintage theme and quirky atmosphere to promote the shop and clothing more.
Guidance from the ASA website
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx
Many of the relegation's and advice on the ASA website refer to very specific things such as alcohol, tobacco, political views and more which do not have anything to do with our advertisement. But ones like 'harm and offence', 'misleading advert' and maybe 'children' as we used models in our poster which could maybe be younger than the age but we made sure that they were all the right age so there was no problems.
Campaign Schedule
They are a independent shop based in the Grafton shopping cenre in Cambridge. The shop is a in the corner opposite a sweetshop, laid out in the style of a charity shop, it's small inside but manages to have at least 4 rails of clothes, a table in the middle with accessories on, sunglasses and jewellery near the til and also 2 changing rooms for people to try their products on. They sell unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more. They promote their products with a website http://www.jemporiumvintage.co.uk/ which includes details about them, photos of their shop, opening times, photos of the clothes and a link to their 'Ebay online vintage shop'. There logo at the moment is the screenshot above, this is also shown on bags they sell in the shop. Jemporium shows a clear target audience of young adults (15+) as their clothes are different and a certain taste to certain people.
Aims & Objectives
We aim to promote the store by making different types of print adverts which is catch the audiences eye.
Target Audience
Our target audience is a certain type of style that someone can create themselves, they sell women and mens clothes all sizes between 6 to 14. Their clothes are unique vintage clothes ranging from the 50's and the 90's fashion. They sell Levi jeans, shorts, sunglasses, denim jackets, sweat shirts, dresses and much more.
Campaign Message
The message we want to get across from designing the advertisement is to show the target audience that the clothes of Jemporium can be styled anyway you want them too and can be worn in so many different ways.
Forms in campaign
In this campaign we'll be making postcards, bags and posters. We think this will be appropriate as they are a clothing shop so a bag is always needed when costumers buy an item, postcards that are easy to pick up and give out so people can have them on them to give to other people or just keep for themselves. We think a poster is also a good idea as it can show all we want it to show in one.
Audio visual advertisement
If we were to go on and make a advertisement which either appeared on tv or the internet we would make a mini film with good music which would catch the audiences attention and have models in the clothes in places like festivals to go with the vintage theme and quirky atmosphere to promote the shop and clothing more.
Guidance from the ASA website
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx
Many of the relegation's and advice on the ASA website refer to very specific things such as alcohol, tobacco, political views and more which do not have anything to do with our advertisement. But ones like 'harm and offence', 'misleading advert' and maybe 'children' as we used models in our poster which could maybe be younger than the age but we made sure that they were all the right age so there was no problems.
Campaign Schedule
Launch date
Launch date for finished print advertisement
Poster and Flyer Print Advertisement Campaign complete: 22nd February 2015
Launch date: 28th February 2015
We think February is a good time to launch as the clothes we're promoting link with the weather and the season. Launch date for finished print advertisement
Poster and Flyer Print Advertisement Campaign complete: 22nd February 2015
Launch date: 28th February 2015
Legal/Ethical Issues
Some of the issues for this advertising project is that the different things that could come across with the clothes, for example as Jemporium sell 2nd hand clothes they don't know what the history of the clothes and when they buy on a piece of clothing it could of been stolen previously which can or may cause some problems.
Another issue could be that they sell branded clothing like adidas, nike, levi, tommy hilfiger and more and when advertising this might not settle well with the big well known brands as she hasn't got their permission. When adverting it's more of a problem like if they went on to have TV adverts they would have to get consent from the companies to know that it is allowed to be shown through their products.
Another issue could be that they sell branded clothing like adidas, nike, levi, tommy hilfiger and more and when advertising this might not settle well with the big well known brands as she hasn't got their permission. When adverting it's more of a problem like if they went on to have TV adverts they would have to get consent from the companies to know that it is allowed to be shown through their products.
Unit 13 & 15 - Concept and Pre Production
Flyers
Concept
We want our flyers to be postcard sized and to include the colour scheme of Jemporium colours (teal blue, yellow and pink). Jenny has given us details she wants on the flyers such as location, slogan, logo and opening times. We have been working on photoshop to create these mock ups that fit the criteria.
Market position
The market position for the flyer is a easy small postcard size mini information sheet for people to easily pick up and give out to other people to promote the shop. Local audience will be interested in the new advertising range and want to look at it.
Target audience
The target audience for the poster are for boys and girls as the shop is aimed at both and the flyer is all about the shop. It has all the information people who want to shop there on it.
Budget
We found all sorts of offers for flyer printing online, prices rang from 1000 flyers for £15 to 5000 for £27. Until we know how many our client wants printed we have researched into the prices to then feedback to the client to see what she'd like best. Here is some screenshots of the websites we looked at.
Risk
Risks involved with creating our flyers could include, inserting the wrong information and details into the flyers such as adress or telephone number and email.
Schedule
We've set ourself 2 weeks to create the flyers as we've got to get some ideas together like photos of the shop for the back ground, finding out the opening times and then coming back to edit and make up on photoshop all together and get feedback to make them all perfect.
Poster
Concept
On our posters we want use 4 models to show off the clothing range and how different people and genders can all look good in Jemporium clothes. We also want to add on the logo and email adress so people will know what the poster is about. To also show some information about the shop we want to add price tags to show the clothes the models are wearing prices. We will make it colourful and follow all of Jenny's feedback to make it most appealing for the target audience.
Future development
To make the poster better when editing we want to add brown tags to look like they're on the clothes in the shop to show the reasonable prices and when putting the poster together trying out different fonts, colours, borders, layouts to find the best one to show Jemporium's style. We were also thinking about framing 'Jemporium Vintage' in a vintage frame to show the vintage edge and make the poster more about what Jemporium sells.
Budget
To create the posters we researched that to print off 100 A3 posters could cost us £42 on this particular website http://www.just-printing.co.uk/100-a3-posters.html. As we don't know specially how many posters our clients wants for now we will design the poster to then see what sizes and how many would be appropriate to buy.
Risk
Risks involved in creating the plastic bags using the laptops could include tripping over the extension leads on the floor in the classroom, the probability is unlikely but to minimize the risk there are signs we put over the top of the leads which tell people to be careful. Risks such as water spilling on the floor making it slippery could occur, it's quite likely so to prevent this risk water bottles and any foods or drinks are not permitted anywhere near the laptops.
Additional issues with making the poster include inserting the wrong information such as the address and website. To prevent this we will double check everything on Photoshop before we export it and send it to Jenny.
Additional issues with making the poster include inserting the wrong information such as the address and website. To prevent this we will double check everything on Photoshop before we export it and send it to Jenny.
Schedule
We set ourselves a 2 week span to create the poster, this includes the background layout and fonts as well as contacting out 4 models, editing those photos and then uploading everything to photoshop to creare the finised piece.
Bag
Concept
We want our bags to be simple as they're just being used to carry the brought products but to also be well known so when people around see the bag they'll know it's Jemporium for it to get more popular. We were thinking of the yellow bow which is on the logo to be put forward as the main thing for people to see and know it's to do with the shop.
Market position
The market position for the bag will be for it to be different to other shops, the brown paper bags links in with the urban chic look to go with the vintage feel of the shop.
Target audience
The target audience for these bags would be more based at girls than boys as they have a bow on them and they're little but they're very plain and simple which anyone would be happy to carry round. As they'll be very specific it'll help make the unique look of Jemporium Vintage.
Budget
We don't have the link to the website Jenny uses and she didn't give us any information on how much she pays for the bags she buys but we researched ourselves and found a range of websites displaying print plastic bags.
Risk
Risks involved in creating the plastic bags using the laptops could include tripping over the extension leads on the floor in the classroom, the probability is unlikely but to minimize the risk there are signs we put over the top of the leads which tell people to be careful. Risks such as water spilling on the floor making it slippery could occur, it's quite likely so to prevent this risk water bottles and any foods or drinks are not permitted anywhere near the laptops. Other issues that could occur when creating the bags is including the wrong information onto the bags by accident, such as the address, opening times or website. Also the problem with only using one colour has limited us to creating any good design and the mocks up we made Jenny feels were too similar to recent bags in the shop.
Schedule
After there being problems with the one colour problem and our designs being too similar to Jenny's bags she already has in the store we've decided to not continue with making the bags because we feel they will let us down.
Risk assessment
Legal and ethical issues
When advertising for Jemporium we need to be careful about different things which may cause a problem when our posters and flyers are published.
Some of the issues for this advertising project is that the different things that could come across with the clothes, for example as Jemporium sell 2nd hand clothes they don't know what the history of the clothes and when they buy on a piece of clothing it could of been stolen previously which can or may cause some problems.
Another issue could be that they sell branded clothing like adidas, nike, levi, tommy hilfiger and more and when advertising this might not settle well with the big well known brands as she hasn't got their permission. When adverting it's more of a problem like if they went on to have TV adverts they would have to get consent from the companies to know that it is allowed to be shown through their products.
Also the legal age for models is 16. All of our models will be 17-18 which won't be a problem. If one of our shoots was to be in underwear or clothing which could be seen as suggestive and our model looks under the age of 16 people may find this offensive but all of our shoots will be our models fully clothed in no suggestive outfits or poses. 
Monday, 2 February 2015
Unit 13 & 15 - Intial Creative reveiw
I am working on this project with Olivia to create some print base advert for Jemporium Vintage. We met up with the manager Jenny to discuss ideas and future research into what she thinks. We talk about all our ideas with her to see if she liked them or not and she gave us feedback on them and also any other questions between both of us about money, problems, ideas and her thoughts in what she wants us to do for her. During the meeting with made notes and this is what we came up with.
The notes we got when meeting with Jenny:
A4 + A3 posters
Postcards flies - slogan, twitter, facebook, logo
Stickers (need to find out the rules because it may cause problems)
Slideshow on website
Black + White - bow in yellow
or coloured
Plastic bag design
No border on fliers
Clothes in all sizes
Deals on clothes
Men and womens clothes
Photos of the shop + locations
We also considered creating a form of advertising for Jemporium through video and audio such as either tv advert or a video that can we shown online. An idea for the commerical could be our models showing off the clothes in a catwalk style to promote awareness of the stores products. We also thought about a radio advert on a local station where as heart or star which are both cambridgeshire based stations, we include detail on the clothes range, prices and a quick description of the shop (men, women, affordable prices, where it is etc). We came to the conclusion that making a complex video or audio advertisment will not work due to budget and time, also our project is to create a print based advert.
The notes we got when meeting with Jenny:
A4 + A3 posters
Postcards flies - slogan, twitter, facebook, logo
Stickers (need to find out the rules because it may cause problems)
Slideshow on website
Black + White - bow in yellow
or coloured
Plastic bag design
No border on fliers
Clothes in all sizes
Deals on clothes
Men and womens clothes
Photos of the shop + locations
We also considered creating a form of advertising for Jemporium through video and audio such as either tv advert or a video that can we shown online. An idea for the commerical could be our models showing off the clothes in a catwalk style to promote awareness of the stores products. We also thought about a radio advert on a local station where as heart or star which are both cambridgeshire based stations, we include detail on the clothes range, prices and a quick description of the shop (men, women, affordable prices, where it is etc). We came to the conclusion that making a complex video or audio advertisment will not work due to budget and time, also our project is to create a print based advert.
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