For each advertisement idea we want to build awareness of the shop and what it offers. By including Jemporium's products in the advertisement campaign we are selling the products by promoting them. The aimed target audience for Jemporium is for young adults 15+ with an acquired taste and style in vintage clothing. We want to promote awareness of the shop to this target audience hugely because of Jemporium being hidden away in the Grafton Centre, Cambridge. We are targeting the teen to young adult generation because it's the biggest fashion frenzy audience about. Especially as Jemporium is not alone with there being other vintage shops dotted around town such as Rosie's Vintage, Romsey Retro, Rehab Vintage and charity store Oxfam. The overall message for the campaign is to publicize Jemporium Vintage by creating updated forms of advertisement to show what Jemporium offer, the sizing and the price range.
The flyer and poster will be finished by the 22nd February 2015. We will show our client the mock ups on the 19th February, after feedback and arrangements the final prints will be ready for presentation.
Personnel and Activities
Olivia Jordan: Art Director
I will supervise the photo shoot and see how it is set out
Evangeline Heffer: Photographer and Copyrighter
Evie will take the photos and edit them on Photoshop
Mel Henderson: Studio Supervisor
Mel will supervise the photo shoot ensuring the room is locked after and everything is put away.
Emily Palmer: Model
Callum Ferguson: Model
James Beckett: Model
Eve Williams: Model
Timescale
Work hours for poster - a week to create the poster layout - 25 minutes to shoot the photos for the poster - 2 hours to edit and arrange the photos onto the poster in Photoshop. Work hours for flyer - we have allowed 2 weeks to create the double-sided flyer to be made in Photoshop. Firstly making the template and then filling in the details and information.. We will need 4 models to wear the clothes and accessories which we will borrow from Jemporium.
Launch date
Launch date for finished print advertisement
Poster and Flyer Print Advertisement Campaign complete: 22nd February 2015
Launch date: 28th February 2015
We think February is a good time to launch as the clothes we're promoting link with the weather and the season.
Resources and equipment
Jemporium Logo
At least 5 good quality photos of shop for background of flyer
Opening times and location for flyer
Adobe Photoshop
DSLR
Tripod
Photography studio (needs to be booked and a member of staff to assist)
4 models to wear the clothes and accessories which we will borrow from Jemporium
Budget
According to NJ Creatives Network, on the low end designer hourly rates hover around £26, while the high end is about £50 (though many designers charge £70 or more an hour), with an average of £40 an hour. If we charged around £40 per hour for 10.5 hours it would equal to around £420 for a professional designer. We also realized their would be a charge for the hire for a photography studio too.
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